Tweetery Branding

Tweetery Branding

Twitter, Tweeting, Tweetery! Our goal was to find a simple name recognizable for it relation to the Twitter service. Since we designed our application to be simple, we felt the visual aspects of the brand had to convey that simplicity in all aspects.

Solving for what a Twitter app icon might include was relatively simple… a bird conveys the service best. As for color, we carefully examined the app store icons to determine which visually stood out more among the sea of competing icons and identified that a bright red icon practically jumped off the page.

The icon is clean, clearly distinguishable as a Twitter app, and a color that pops off the page… the exercise was a success.

* All works were created by Skyward Interactive or Skyward Interactive team members