widgets as ads
Ad-Served Widgets

Ad-Served Widgets

Most widgets don’t get immediate viral traction. One solution we pioneered as early as 2005 was to generate adoption of a widget by means of serving the widget via traditional ad servers. Our solution allowed for immediate access to a widget for purposes of social sharing or download to the desktop.

Campaigns that used ad serving generally showed an instant uptake in the number of adopted widgets and had much better performance overall.

Our Involvement: Concept, design, implementation, programming and deployment.

* All works were created by Skyward Interactive or Skyward Interactive team members