Disney High School Musical 3 Contest

Disney High School Musical 3 Contest

MySpace needed a truly unique experience for Disney’s new High School Musical 3 movie campaign; they turned to our team to build the core of their multi-million dollar campaign. Our scorekeeping technology allowed us to track and manage contest participants and the contest itself across multiple sites and technologies all with a central leader board and point system. Students from every school in the country were encouraged to compete against one another for a chance to fly 300 seniors to either Disneyland or Disneyworld for their prom.

Our Involvement: IA, UI, product strategy, product design documentation, development and architecture, creation of all supporting web services and working with client agency for brand consistency.

* All works were created by Skyward Interactive or Skyward Interactive team members