Heroes Countdown Widget

Heroes Countdown Widget

NBC wanted to engage as many MySpace users as possible in the hot new NBC show, “Heroes”. We provided a widget that counted to the start of each episode each week, to the minute.

Adoption was phenomenal and generated an incredibly high ROI for NBC. During the course of the campaign, 6,059,630 wild widget impressions were recorded across over 100,000 embedded widgets and 36,000 downloaded widgets.

Total widget exposure during the campaign exceeded 12 times that of any normal or standard branded advertiser page. Traffic for the widget continues to be substantial two plus years after the official campaign ended and is still embedded on nearly all Heroes fan pages and Heroes oriented sites.

Our Involvement: Concept, design, implementation, development and deployment.

* All works were created by Skyward Interactive or Skyward Interactive team members