UX Design, UI Design
Purchasing Power is an employee purchase program, that provides access to a wide selection of brand-name products. These items can be acquired and paid for gradually through fixed deductions from an employee's paycheck, all without incurring any interest or extra fees. This effectively shields consumers from the need to resort to high-interest credit cards or loans when making essential purchases.
Purchasing Power's primary clients are not individual consumers, but the employers who partner with them for their employee purchase program. Both existing and prospective clients have voiced a growing interest in enhancing financial wellness and promoting prudent financial choices among their workforce. Recognizing this need, Purchasing Power aimed to reinvigorate their product offering by transforming the customer account experience into an all-encompassing dashboard. This new platform would empower consumers to access essential account details while also delivering valuable resources such as financial education, credit counseling, and assistance with everyday financial necessities.
To meet their goals, Purchasing Power made the decision to utilize a number of third party financial wellness partners along with their own proprietary education articles including:
Not all Purchasing Power clients would have access to all of these services, so Skyward mapped out the possible scenarios and created a flexible system of components that would adjust accordingly. We designed a series of co-branded jump points that would drive consumers from their new dashboard into these financial wellness third party experiences, keeping the style clean and simple. The strong pops of color draw the eye without increasing visual noise on what could become a busy page.
We took functionality from the exisiting account details page and reworked the heirarchy to better address consumer needs and business objectives. The new dashboard empowers consumers to access essential account details while receiving invaluable financial education and reinforces Purchasing Power's position as a trusted partner in the journey towards making prudent financial choices. This endeavor exemplifies our dedication to customer-centric design to create lasting value for Purchasing Power and their clients.