Animation & Video, Illustration, Mobile App Development, UX Design, UI Design
Extrafeet is the sister company to Skyward Interactive, specializing in game and app development.
The traditional school dismissal process has long been a source of frustration for everyone involved. Sticky notes, clipboards, walkie talkies, and bullhorns have been the tools of choice for managing this chaotic routine. Kids wait anxiously in hallways or on curbs, sometimes ending up in the wrong car. It's a time-consuming and occasionally risky ordeal. With the 2020 Pandemic increasing that chaos with social distancing, schools were looking for help. Having expertise in location based apps, members of Extrafeet and Skyward teamed up to create a solution.
We developed Beeline, a smart school dismissal system that brings innovation, simplicity, and safety to the carpool line.
When examining competing dismissal systems in the market, we noted that many require everything from per-student variable licensing fees or expensive physical hardware such as license plate scanning hardware. Instead, Beeline leverages parent and teacher smartphones to streamline the dismissal process, providing real-time visibility into the carpool line without the need for any additional hardware or driver interaction.
Driver Detection: The driver's smartphone detects geofences or mobile beacons around the pickup area to report that driver’s arrival into the carpool line.
Carpool Line Workers: Our staff app, called “Curbside” empowers teachers with a real-time list of drivers in the cars they are overseeing, giving staff outside the school the power to add or review cars in line and eliminating issues such as those caused by phones without internet or drivers without a smartphone.
Centralized System: A central system records and distributes line information to each classroom, allowing teachers and students to see which kids have parents arriving at school and who should be preparing to leave directly from whichever classroom or dismissal area that student is in.
Efficient Location Management: Geofences and smartphones-as-beacons provide always-on background location tracking, managed by the driver's OS with negligible power drain and zero required driver interaction.
Record keeping: Each kid's delivery is timestamped for administrators and parents to track. Beeline users can review pickup schedules with dates, times, and locations, along with emergency contact information.
Our go to market strategy was to rely on tools that are effectively free to us, good product design, good SEO and ASO practices and good customer service. Utilizing tools like free trials, complimentary branded car hang-tags and personalized demos, we’ve managed to onboard hundreds of schools without any advertising spend. Schools that continue to use Beeline beyond their free trial pay an affordable yearly subscription fee.